Where are Starbucks coffees roasted?

Prepare for the Starbucks Coffee Academy 100 Test. Study with flashcards and multiple choice questions. Discover tips and strategies to excel in your exam and elevate your coffee expertise to a new level!

Starbucks coffees are roasted primarily in select Starbucks stores and Roasteries. This approach allows the company to control the quality and consistency of their coffee. The Starbucks Roasteries are specialized facilities dedicated to the craft of coffee roasting, where customers can experience the process firsthand and enjoy unique coffee offerings. This roasting practice is an essential part of Starbucks' brand identity, as it emphasizes their commitment to quality and transparency in sourcing and brewing coffee.

Roasting coffee on-site at select stores also allows for small-batch roasting, which can lead to fresher and more diverse coffee profiles. By roasting in localized settings, Starbucks can cater to regional tastes and preferences, enhancing the overall customer experience.

The incorrect options highlight alternatives that don’t reflect the actual roasting practices of Starbucks. The company does not limit roasting to corporate offices or exclusive locations, nor does it confine its roasting activities to South America or private farms. Starbucks maintains a global presence in coffee sourcing, and roasting occurs in specific locations designed to support high-quality production and customer engagement.

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