What does the C.A.F.E. approach promote in the coffee industry?

The C.A.F.E. approach, which stands for Coffee and Farmers Equity, emphasizes fair treatment and sustainable practices for coffee farmers. This framework was developed by Starbucks to ensure that the coffee it sources contributes to the economic and social well-being of coffee-growing communities. By promoting fair wages, better working conditions, and ensuring that farmers have access to necessary resources, the C.A.F.E. approach directly supports the livelihoods of farmers and fosters a sustainable coffee supply chain.

This strategy goes beyond merely providing a profit for retailers or focusing on cost reduction; instead, it aims to create a balance where farmers are treated equitably and their contributions to the coffee industry are recognized and rewarded. While other options may touch on different aspects of the coffee industry, the core of the C.A.F.E. approach is centered around the concept of fairness and equity for those who grow the coffee.