What characterizes a "medium roast" coffee?

A medium roast coffee is characterized by a well-rounded flavor profile that typically includes a balance of acidity and body, accompanied by a hint of sweetness. This balance is achieved during the roasting process, where the beans are roasted to a point that allows for some of their natural sugars to caramelize, resulting in a smoother and more complex taste.

In contrast to stronger or more bitter flavors found in darker roasts, medium roasts present a milder yet rich taste that appeals to a wide audience. The acidity in medium roasts is present but not overpowering, which enhances the flavor without overwhelming the palate. This combination makes medium roast coffees versatile, ideal for different brewing methods, and a popular choice among coffee drinkers who appreciate both flavor depth and approachability.